Berry, Michael J.A..  <br/><br/>
Mastering Data Mining :   The Art and Science of Customer Relationship Management /  
Berry Michael J.A., Linoff Gordon. 
 - New York :   Wiley & Sons,   2000. 
 - XVIII, 494 s.:   il.;   23 cm. 
<br/><br/><label>ISBN: </label>0471331236